SummaryBy William Channer | 3 July 2011 | Length: 31 mins Wally Olins explains why service based brands are harder to control than product based brands. He is also outlines why having a branding program within your company is crucial.
The Art and Science of Branding
Come and see me or, better still, my company – Saffron Brand Consultants.
Wally Olins founded Saffron Brand Consultants in 2001 with an ex-colleague from Wolff Olins, Jacob Benbunan. He is author of The Brand Handbook. Wally Olins has advised many of the world’s leading organisations on identity, branding, communication and related matters. These include 3i, Akzo Nobel, Repsol, Q8, The Portuguese Tourist Board, BT, Prudential, Renault, Volkswagen, and Tata. He has acted as advisor both to McKinsey and Bain on branding and marketing.
Born : 19 December 1930
Education : Oxford, History
Favorite Book : My Years With General Motors by Alfred P. Sloan
Favorite Film : The Producers
Favorite Gadget : I hate gadgets
Favorite Meal : Anything nice
Favorite Music : Opera
Favorite Place : My home in the country
Favorite Software : Don’t do software
Favorite Website : Saffron Consultants
First Job : Selling underwear at Selfridges (holiday job)
Role Model : My history master at school (dead now)