Wally Olins founded Saffron Brand Consultants in 2001 with an ex-colleague from Wolff Olins, Jacob Benbunan. He is author of The Brand Handbook. Wally Olins has advised many of the world’s leading organisations on identity, branding, communication and related matters. These include 3i, Akzo Nobel, Repsol, Q8, The Portuguese Tourist Board, BT, Prudential, Renault, Volkswagen, and Tata. He has acted as advisor both to McKinsey and Bain on branding and marketing.