As creators and as builders of the Web, we should be proud of the work we are doing and we should stay consistent in whatever it is we are doing. It’s very important to say “No” and focus on your work, trying to make the best you can for your potential clients and customers.

Scratching your itch is a great motivation for building useful and successful products. However, delivering value and meaning is much more important than trying to be cool and impressive. Believe in your values and make sure that your customers can understand and appreciate them. And stay committed to your values because that’s what people will remember and appreciate, and that’s one of the reasons they will keep getting back to you.