SummaryBy William Channer | 25 Dec 2011 | Length: 23 mins Tamar explains why building relationships offline is a guaranteed way to ensure your social media efforts are not wasted. She also breaks down the best ways to use Twitter and Facebook for your startup.
Leveraging Social Media for your Startup
Remember that social media communities are real relationships and real conversations, and you should treat them as such. It’s not a me, myself, and I mentality. It’s about the collective, the community, and the common good.
Tamar Weinberg is a digital and social media strategist and author of The New Community Rules: Marketing on the Social Web who specializes in strategy and execution, blogger outreach, reputation management, video marketing, and search engine marketing. At the present time, Tamar is a product manager and global ad sales manager of Mashable.
Born : New York
Education : Columbia University/Barnard College with a BA in computer science and a minor in psychology
Favorite Book : I may be biased, but I like the one I wrote.
Favorite Film : Back to the Future Trilogy
Favorite Gadget : iPod and desktop
Favorite Meal : Breakfast
Favorite Music : Indie alternative, baby!
Favorite Place : There's no place like home.
Favorite Software : Windows. I won't be convinced to go Mac.
Favorite Website : Gmail
First Job : After college, I was a system administrator at an office in the Empire State Building.
Role Model : The person who chases after his passion and succeeds.