SummaryBy William Channer | 7 March 2013 | Length: 26 mins Tina explains the key to running a successful design studio, the importance of surrounding yourself with smart people, and why side projects are everything.
Why Side Projects are Vital for Creatives
Find that ‘passion project’ that you think has potential to turn into something big. Then put your heart into it, show enthusiasm, and good things will happen.
Tina Roth Eisenberg, a.k.a swissmiss is the Founder of CreativeMornings, an accessible and event designed for creatives. Some have called it "TED for the rest of us". She is also the Founder of TeuxDeux, a simple to-do app. Wanting to be around like-minded people she created StudioMates, a collaborative workspace for designers, illustrators, bloggers, writers and developers. Her focus is now on Tattly, which she founded in 2011, selling designy temporary tattoos created by the world's greatest designers.
Education : Fachhochschule Munich, Germany, Communication Design
Favorite Book : 75 Objects with Unexpected Significance
Favorite Film : Playtime by Jacques Tati
Favorite Gadget : iPhone and iPad
Favorite Meal : Roasted Brussel Sprouts
Favorite Music : Piano a la Keith Jarrett
Favorite Place : My desk at Studiomates
Favorite Software : Dropbox
Favorite Website : Feedly, it aggregates all my RSS subscriptions beautifully
First Job : Junior Designer at a small, now defunct design studio in downtown Manhattan, called NYZoom.
Role Model : I don't have just one. I admire people for different reasons. There is not one person that is the uber-role model. At the end of the day, we are all human and we all have sides that we are not so proud of or need improvement. But the people I would consider role models for some of their qualities and/or achievements are: Steve Jobs for his vision, Jim Coudal for inspiring me to go client less, Michael Bierut for his wit and impressive speaker abilities on stage, Jessica Hische for being the most efficient person I have ever watched working, Milton Glaser for never losing his passion for what he does and his incredible eloquence, Ben Chestnut, founder of Mailchimp for the company culture he's created, John Maeda for his thoughtfulness and support, Ping Fu for her resilience and Scott Belsky for his attention to detail.