SummaryBy William Channer | 1 June 2011 | Length: 23 mins Steve Blank illustrates how start ups can easily apply the customer development model. He also explains why start up's not only need to create value but get attention.
Applying the Customer Development Model
Startup are not smaller versions of large companies. A startup is a temporary organization that searches for a repeatable and scalable business models. Large companies execute known business model. Customer Development is the process startups use to search for the business model. Agile Engineering is how startups build their product.