SummaryBy William Channer | 18 March 2013 | Length: 38 mins Ryan explains the importance of understanding your user and having empathy. He also reveals how he tackles a design problem, and where most designers go wrong.
The Art of Designing for People
Designing for somebody is a lot like buying them a birthday present. If you want to get them a good present, you have to know them. And if you don’t know them, how are you going to know what they like? How are you going to know what resonates with them?