SummaryBy William Channer | 11 March 2012 | Length: 28 mins Rory explains that in order for businesses to succeed today they need to adopt the latest research in decision making. He also talks about the of psychology of pricing, creating value and brand reputation.
The Psychology of Business
Businesses need to reinstate human understanding and insight at the top of the organisation. The obsessions with purely numerical measures has created slightly Aspergic corporations (and governments), which are highly developed in certain areas of calculation, but which are virtually blind to human psychology. This often leads to wasted effort, the destruction of value and, in some cases, to catastrophic mistakes. The belief that you can understand a market by reading a balace sheet is profoundly wrong.