SummaryBy William Channer | 6 Nov 2011 | Length: 24 mins Oliver Reichenstein explains the importance of keeping interfaces simple and why current websites are complicated. He outlines the pitfalls of research and why it's a good starting point to understand user expectations.
Why Simplicity Creates Great User Experiences
Don’t focus too much about what you see. Look at what people do with their hands. Don’t offer many ways to do things, offer one good way.
Oliver Reichenstein is the founder and CEO of iA, a user experience design agency with offices in Tokyo, Zurich and Berlin. He was previously an interface designer at Interbrand Zintzmeyer & Lux. Reichenstein has worked in Japan since 2003, and it is there that he founded Information Architects Tokyo in 2005. He also founded iA Writer, a digital writing tool for mac.
Born : 1971
Education : Philosophy at University of Basel and Sorbonne Paris I
Favorite Book : The Humane Interface by Jef Raskin
Favorite Film : All films by John Cassavetes
Favorite Gadget : An electronic note type card, credit card size, 1989, 256 characters
Favorite Meal : Pizza
Favorite Music : Electronic
Favorite Place : Tokyo
Favorite Software : iA Writer
Favorite Website : Reddit
First Job : Construction
Role Model : None