SummaryBy William Channer | 8 Dec 2011 | Length: 20 mins Luke explains that startups need to take more advantage of mobile. He outlines that starting small and streamlining is a great way to learn mobile design. At the end we touch on the key points from his latest book.
Why Startups should Think about Mobile First
Designing web applications for mobile platforms before the desktop enables you to take advantage of explosive growth, useful constraints and innovative capabilities. Mobile growth provides opportunities to increase engagement and create a better overall experience for your users. Mobile constraints force you to design web products that are focused, fast and frequently used. Mobile capabilities open up different ways of thinking about interactions between people, data and their immediate surroundings. So what are you waiting for?