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Summary
By William Channer | 8 Dec 2011 | Length: 20 mins Luke explains that startups need to take more advantage of mobile. He outlines that starting small and streamlining is a great way to learn mobile design. At the end we touch on the key points from his latest book.Recommended Interviews
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Why Startups should Think about Mobile First
Advice
Designing web applications for mobile platforms before the desktop enables you to take advantage of explosive growth, useful constraints and innovative capabilities. Mobile growth provides opportunities to increase engagement and create a better overall experience for your users. Mobile constraints force you to design web products that are focused, fast and frequently used. Mobile capabilities open up different ways of thinking about interactions between people, data and their immediate surroundings. So what are you waiting for?
Luke W is an internationally recognized digital product leader who has designed or contributed to software used by more than 700 million people worldwide. Luke was Co-founder and Chief Product Officer (CPO) of Bagcheck which was acquired by Twitter Inc. just nine months after being launched publicly. Luke is the author of the new A Book Apart Mobile First.
Facts
Born : Warsaw, Poland
Education : BA Graphic Design, BA Art History, MA Interface Design at University of Illinois
Favorite Book : Shaping Things by Bruce Sterling
Favorite Gadget : Personal computers of all shapes and sizes
Favorite Meal : Fish tacos
Favorite Place : Home in Silicon Valley, CA
Favorite Software : Web browser
Favorite Website : Too many to list
First Job : First interesting job = NCSA (National Center for Supercomputing Applications)
Role Model : I need one badly