SummaryBy William Channer | 22 August 2011 | Length: 32 mins Sir John Hegarty outlines the art of launching a global agency and how to build something from nothing. He also reveals why most people fail. At the end he explains that beliefs and having a distinct culture are the pillars that build a successful company.
How to Launch a Global Agency
What the person does, the demands they make on the agency, the creative leadership they provide, the quality of work they insist on, are all fundamental to the success of the business. Also remember the size of your future will be determined by your enthusiasm, daring, vision and luck (so, get lucky).