SummaryBy William Channer | 18 June 2011 | Length: 22 mins Jessica Mah explains the best strategies to use when developing a product from scratch and how to plan the development.
Steps to Great Product Strategy
Focus on improving your user funnel before spending time or money on marketing. Find ways to convert a higher percentage of new visitors into active users, and repeat this process until you hit diminishing returns. Survey your users to see that they’d recommend your product to a friend. And only if most of them say yes are you ready to scale your user acquisition.