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Summary
By William Channer | 18 June 2011 | Length: 22 mins Jessica Mah explains the best strategies to use when developing a product from scratch and how to plan the development.Recommended Interviews
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Steps to Great Product Strategy
Advice
Focus on improving your user funnel before spending time or money on marketing. Find ways to convert a higher percentage of new visitors into active users, and repeat this process until you hit diminishing returns. Survey your users to see that they’d recommend your product to a friend. And only if most of them say yes are you ready to scale your user acquisition.
Jessica is the founder and CEO at inDinero - the fastest growing way for businesses to track their money online. As Product Architect and CEO of inDinero, Jessica drives the development of inDinero’s product strategy, product development and design efforts. Prior to founding inDinero, Jessica was the founder and technical lead at internshipIN.com, which has since helped thousands of college students find their first internships.
Facts
Born : New York, NY
Education : U.C. Berkeley, Computer Science
Favorite Book : Onward: Starbucks Story by Howard Schultz
Favorite Film : Up by Pixar
Favorite Gadget : Wakemate
Favorite Meal : Chicken Marsala
Favorite Music : Techno
Favorite Place : Tel Aviv, Israel
Favorite Software : inDinero
Favorite Website : Pandora
First Job : All-Around Intern at PBWorks.com
Role Model : Tony Hsieh