SummaryBy William Channer | 13 Sept 2011 | Length: 30 mins Jason Fried reveals why good copywriting needs to be a startups first priority. He explains how to craft effective headlines and why building an audience through writing is a good way to grow a business. Jason also shares how 37signals test their designs.
Why Copy is More Important than Design
Writing is overlooked as a game changing skill. Those that can write clearly and expressively are a limited few. If you can practice your writing skills and pay attention to great writers, that will pay off significantly over time. Improving your writing skills is probably one of the best things an entrepreneur can do. Everyone should read this - Revising Prose