SummaryBy William Channer | 11 June 2011 | Length: 21 mins Jacob Cass helps us understand the purpose behind a logo and what it takes to create a good logo. He also explains the right steps to take when employing a designer.
Finding the Right Designer and Logo
The biggest piece of advice that I would give an upcoming designer comes in a ‘package’ based from the little things that I have learned over my short career as a designer. These would be perfect for someone just starting out: Don’t undervalue your work. Seek criticism, not praise. Always keep learning and don’t be a static learner: do this by reading books, magazines, blogs and by practicing. Collect and share things. Teach others. Never give up. Keep practicing. Again, keep practicing.