SummaryBy William Channer | 28 April 2012 | Length: 21 mins Flo explains how creatives in advertising can rise to the top to become creative directors. He reveals what makes a good creative director and why the environment is so important.
How to become a Creative Director
Keep your head down and work hard. Do as much as you can. Be as good as possible. But most importantly, be humble about it.
Bavarian-born Flo studied graphic design in Germany, Italy and at the Royal College of Art in London. He joined Dare in 2000 and became Creative Director in 2003. Under his creative leadership Dare has picked up numerous awards including Campaign's Digital Agency of the Decade, 2010. As one of the industry's most experienced digital creatives, Flo's chaired and sat on numerous international juries including D&AD and The One Show. Flo is President of the Animated Gif Appreciation Society.
Born : 1969 in deepest Bavaria
Education : Graphic Design, FH Augsburg, ISIA Urbino, RCA London
Favorite Book : You Are Not A Gadget by Jaron Lanier Manifesto
Favorite Film : Man on Wire
Favorite Gadget : Technics 1210
Favorite Meal : Apple crumble
Favorite Music : Old Skool Rap
Favorite Place : Thornham Beach
Favorite Software : Photoshop
Favorite Website : zeroviews.biz
First Job : Cleaning Hospital Wards
Role Model : Tom Waits