SummaryBy William Channer | 11 August 2011 | Length: 25 mins Erik Spiekermann explains why being consistent with type is crucial. He then goes on to outline why you should avoid being too specific or personal. He also touches on the concept of achieving contrast in type.
Exploring Type in a Business Context
Learn, learn, learn. And travel.
Erik Spiekermann is a German typographer who founded MetaDesign, which grew into Germany's largest design firm. He is a professor at the University of the Arts Bremen. In 1989 he and his wife, Joan Spiekermann, started FontShop. He has created various fonts such as the popular FF Meta. He is also the author of the must read book for any designer Stop Stealing Sheep & Find Out How Type Works. He was featured in the Helvetica film.
Born : Stadthagen, Germany
Education : Free University Berlin, History of Art and English
Favorite Book : Technische Grundlagen zur Satzherstellung
Favorite Film : The Loneliness of the Long Distance Runner
Favorite Gadget : Fountain pen
Favorite Meal : Cheesecake
Favorite Music : Electric Folk
Favorite Place : At home
Favorite Software : Wooly underpants
Favorite Website : Edenspiekermann
Role Model : I wish