SummaryBy William Channer | 19 May 2011 | Length: 31 mins Eric Ries explains why being small is the perfect opportunity to learn as much as you can about your market and customers.
Getting Lean the Correct Way
Get out of the building. Very few startups fail for lack of technology. They almost always fail for lack of customers. Yet surprisingly few companies take the basic step of attempting to learn about their customers (or potential customers) until it is too late.