SummaryBy William Channer | 12 March 2012 | Length: 30 mins David shares what he learnt from David Ogilvy and Bill Bernbach. He explains what makes a good copywriter, he reveals his writing process and what he looks for in creatives.
A Guide to Good Copywriting
Good copywriting comes from spending a lot of time on it. From revising, polishing and editing it. The best pieces of copy are the ones I have spent a lot of time on.
David Abbott is a British advertising executive who founded Abbott Mead Vickers BBDO. Abbott started as a copywriter at Mather & Crowther and then at DDB, London. In 1966 he was sent to their New York office, then returned to London as a director. In 1978 he founded Abbott Mead Vickers (AMV), handling clients including Volvo, Sainsbury's, IKEA, Chivas Regal, The Economist, Yellow Pages, and the RSPCA. The One Club for Art and Copy inducted Abbott into its Creative Hall of Fame in 2001. His first novel, The Upright Piano Player was published in 2010.
Born : 1938
Education : Oxford drop out
Favorite Book : Bill Bernbachs Book by Bob Levenson
Favorite Film : The Apartment
Favorite Gadget : The pen
Favorite Meal : Risotto
Favorite Music : The piano, classical and jazz
Favorite Place : Venice
Favorite Software : Word
Favorite Website : Abe Books
First Job : Copywriter at Kodak
Role Model : I don’t have one