Summary

By William Channer | 8 Dec 2011 | Length: 26 mins

Brian explains where young founders typically go wrong and why working for a startup early on is a great way to learn about the game. He sheds light on what it really means to build relationships and how to be persistent without being annoying.

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Brian Wong

Getting into the Startup Game

Advice

Go wild and let go. Usually the most audacious ideas are the ones that get noticed. Just remember: the minute you feel like you’re building a tool and a feature rather than a game changer – it’s probably an indicator to stop and to reconsider.

Brian Wong is the founder and CEO of Kiip (pronounced “keep”), a mobile rewards network, backed by True Ventures. Kiip has raised over $4.4 million in funding to date and is redefining the advertising industry through a “moments”-based value model, versus the traditional attention based screen estate model. Kiip was listed by Forbes as one of the “4 Hot Online Ad Companies to Put on Your Watch List”. Brian was also recently listed to AdAge’s Creativity Top 50.

Facts

Born : 04/14/91 in Vancouver, British Columbia

Education : University of British Columbia

Favorite Book : Leading at the Edge by Dennis Perkins

Favorite Film : The Incredibles

Favorite Gadget : iPhone

Favorite Meal : Hot bowl of fresh Ramen in Tokyo, with a side of gyoza.

Favorite Music : Brit rock

Favorite Place : Ha Long Bay, Vietnam

Favorite Software : Evernote and Photoshop

Favorite Website : Fubiz

First Job : Business Development at Digg

Role Model : Confucius

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